THE JOURNEY

Callum Markie ("Markie" to his fans) is a famous YouTuber known for his prolific commenting. His early years on YouTube were tough, with slow growth, but fueled by passion, he persisted. Unabashed takedowns of other creators helped him gain reach and authenticity.

Hitting 100,000 subscribers was a turning point. Markie quit his job, going full-time on YouTube. "I Dislike Jake Paul" was a hit video with 2 million views, tapping into trends effectively.

Markie's success is based on hard work and consistency. He produces 10-20 high-quality videos monthly, amassing 30M views, 400K subscribers on YouTube, 34K on Twitter, and 27K on Instagram.

CONTENT STRATEGY

Markie’s top-performing video, "I Dislike Jake Paul" is the perfect example of his ability to bluntly tap into current trends, crafting timely content that resonates and sparks conversation. With over 2 million views, it's clear that his critique of the infamous YouTuber struck a chord far beyond his fanbase.

LOOKING AHEAD

Markie's views and earnings skyrocketed ~200% YoY. With Everbloom's investment, he plans to increase production by hiring researchers and editors. He stays down-to-earth, cherishing the bond with his audience.

Markie's channel will remain a go-to for internet news, hot-takes, and entertainment.